One other vacation season, one other insanely overpriced luxurious Introduction calendar.
The goal of this yr’s scrutiny is Dior after influencer Jackie Aina began documenting herself opening up every of the doorways on the model’s limited-edition $3,500 Advent calendar.
Dior dubbed the calendar the “Trunk of Desires” and modeled it after the Dior retailer in Paris. Dior describes it as “way more than an Introduction calendar” and advertises 24 merchandise hidden all through the piece, from perfumes to candles to bar soaps. The ultimate reward, to be opened on Christmas Eve, is a scented decoration.
Aina has been maintaining her 1.8 million TikTok followers within the loop on what every of the times produces and viewers are unimpressed. The sixth day was seemingly simply the lid to the candle Aina had opened on the fourth day.
“they lowkey scammed with day 6,” a commenter joked concerning the candle lid.
“for 3,500 I might count on full merchandise,” one other identified, to which Aina agreed in a reply.
Based on another upload, Aina defined that for the Dior Introduction calendar to value $3,500, every merchandise ought to have been round $145.
“I undoubtedly don’t assume these presents with purchase-size pattern fragrances are price $145,” she mentioned. “The worth must match the worth of the reward.”
“that’s a rip off,” a fan replied. “that introduction calendar ought to’ve been a minimum of 800$ at max.”
The backlash is much like what happened to Chanel last year with its $825 Introduction calendar — which, compared to Dior’s pricing, appears nearly extra affordable. Inside the big perfume-bottle-shaped Chanel calendar, influencers had been discovering sheets of stickers, an empty mud bag and a string bracelet.
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