In The South Of France, Dior Reinvents J’Adore Perfume

In September, J’adore, the long-lasting scent of Christian Dior fragrance created in 1999 received a brand new progressive addition: J’adore Parfum d’eau. The final creation of French Perfumer Francois Demachy who wished to make an eau de parfum with out alcohol is already a success. J’adore Parfum d’eau is made with flowers and water. Nothing else.

Dior and LVHM manufactured a brand new progressive formulation with a patent referred to as nanoemulsion of their laboratory in Japan. It’s a completely new course of which is the primary ever created within the fragrance business. It avoids chemical merchandise, and solely mixes a really excessive amount of oil right into a water base. A premiere on this planet perfumery which goes to open a brand new path in direction of producing perfumes with out alcohol. The brand new floral bouquet is nearer to flowers. J’adore Parfum d’eau is way more pure, refreshing and spontaneous. Inside: Chinese language magnolia, jasmine blended with sensual rose and recent honeysuckle. A brand new radiant word is added: the neroli of Vallauris. The primary ever perfume to make use of this scent.

Neroli is obtained through a steam distillation of the flowers of the bitter orange tree which is grown within the South of France. Someplace in Antibes, Florapolis area is the one place in Provence the place we are able to nonetheless discover orange bushes. Managed by Christelle Archer – who give up her job in finance at 40 years outdated to alter her life: “I’ve at all times wished to scent flowers on a regular basis”.

Florapolis counts 4 hundred of those orange bushes, some are a minimum of 100 years outdated. Due to an unique partnership with Dior, floral farmer Christelle Archer brings again the manufacturing of native neroli, rehabilitates an outdated grove and crops extra saplings. Her deepest hope is that her work might be perpetuated. The bitter orange plantation detests the wind and must be cultivated on small, sloping, stepped plots generally known as “les restanques”.

Throughout harvest time, from late April to early Might, flowers are picked by hand. Christelle Archer likes to say that the spectacle of harvest time is unbelievable. She has woven natural cotton and linen sheets that are unfold beneath the bushes to obtain the flowers, now so uncommon within the area.

J’adore Parfum d’eau reinvents the very thought of a fragrance that is still near the pores and skin. A cloud of flowers that you would be able to spray in all places. The white formulation is smooth and really delicate just like the bottle which has been painted white.

Since 2006, Charlize Theron has been the face of Dior J’adore marketing campaign. For J’adore Parfum d’eau, the attractive Oscar-winning actress is the epitome of absolutely the and pure femininity sporting solely a golden necklace designed by Maria Grazia Chiuri. J’adore Parfum d’eau is an olfactory revolution and Dior’s first water-based fragrance is an actual magnificence.