Elon Musk’s Burnt Hair Perfume on Boring Company

Picture Supply: Getty / Dimitrios Kambouris

In at this time’s weird information, Elon Musk is the newest to affix the resurgence of celebrity fragrances. After first introducing Burnt Hair, “The Essence of Repugnant Need,” on Sunday, the Tesla founder formally launched the scent on Tuesday night. Offered completely on The Boring Company, his infrastructure and tunnel building companies firm, the fragrance costs $100, and can be bought with dogecoin.

Whereas we will not say we have ever puzzled what the richest man on the earth smells like, or what he deems alluring for that matter, others are apparently intrigued. Musk, whose Twitter bio now reads “Fragrance Salesman,” claims he is already bought 10,000 models, together with 5,000 in lower than two hours following his launch. Although scent notes and elements haven’t but been shared, it is described as “Identical to leaning over a candle on the dinner desk, however with out all of the exhausting work.” The positioning additionally claims you may “get seen as you stroll by the airport,” although it is unclear in the event that they’re referring to the great type of discernible.

This is not the primary time Musk has ventured into . . . unusual merchandise. From surfboards priced at $1,500 to SpaceX-branded onesies, the enterprise magnate has just about lined each nook of the market. Again in 2020, he additionally bought red satin short-shorts with “S3XY” written throughout the again, which ended up crashing the web site. And there was the Teslaquilla, a $250 bottle of Tesla-branded tequila in a bottle formed like a lightning bolt. The story behind his most up-to-date pursuit? “With a reputation like mine, stepping into the perfume enterprise was inevitable – why did I even battle it for thus lengthy!?” Musk tweeted.

Get a better have a look at Musk’s new fragrance under.